Involved & supporting rural communities together


Is your charity registered?

What Would love Do Now Ltd (ABN 48 622 772 105) is a registered charity with the Australian Charities and Not-for-profit Commission (ACNC).


Is your charity tax deductible?

No. We are a re-imagined charity model with a whole-of-community approach looking to implement broad activities. Because of the complexities of our charity model (innovative, re-imagined and grassroots), we are too limited by the DGR process which is very restrictive in who and how we can help.


How long have you been doing charity work?

The charity was registered in early 2018. The founders have been doing combined work in Northern NSW for over thirty years.

Helen Jago, originally from Central QLD, now lives in Northern NSW and has worked across the private and public sectors in Australia and the UK. She has been involved in numerous charities and not-for-profits leveraging government grants and other funding to support community development including those communities suffering from drought. She has been/is on various boards and committees including her involvement with the Australian Agricultural Futures Project in Sydney and has also won awards for her service to community both in Queensland and NSW.

“I am passionate about using my expertise to foster community relationships and innovation to create real change in rural communities”

Kelly Jones originally from Melbourne has been living in regional NSW for ten years and brings her creative talent to connect rural communities in a way that is inspiring and full of heart. Having worked all over the world as an artist, and spiritual teacher, she is well placed to bring her experience to the vast horizons of the outback.

“If an environment is degraded and the main streets are broken, time and again we see that the way to fix it is to bring in the artists. All the hippest neighbourhoods in our cities were once degraded and in economic decline, until the artists and students moved in. So what happens if we couple Master Artists with Master Farmers? I think we can do exactly the same thing as we see in the cities accept we include the soil, the food-chain, the communities and the whole landscape. Artists have a major role in getting the farmer out of this drought better than when he went in”

Mike McCosker is a fourth generation farmer and has extensive experience in carbon farming and teaching farmers and communities about soil health and regenerative agriculture. His volunteer work includes Chair of the CMCC for the Murray Darling Basin. He has also worked for the UN in the Pacific Islands and is one of the founding members of one of the earlier Landcare groups in NSW.

“As a farmer, I have a deep connection to the land and my journey of working in communities locally and internationally has given me insights that the key to drought preparedness is based on the health of the landscape through increased soil carbon, biodiversity and ground cover.”


How are the funds to be managed and administered?

Approval of funds will be managed and administered through the What Would Love Now Board, the Governing Body which includes community leaders and specialists in their field. Simply put, the most innovative farmers, the most dynamic solution makers, the wisest experts in the field of future, longterm sustainability. Master Farmers who have a proven track record and a working model for their solutions.

The Board has the ultimate responsibility for running the charity, managing its finances, its operations and managing staff and volunteers.


How do you differ from other Charity Models?

We reject the accepted legal obligations that 35% of all money raised via fundraising is directed to administration. It is precisely this model that delivers very few results and why large charities NEVER close down. It is also why we have yet another drought emergency on our hands. In essence by the standard legal model – large Charities are a profit-making-machine. This is the reason 30 years ago we did the 40 hour famine and 30 years on there is still a huge problem with starving children around the world for example.  It is why Charities never close down even though billions are poured in through endless fundraising efforts, and the solutions are never made realise. We are lean and grassroots because we want these solutions to be made manifest. We are not in this for the money or to build an empire out of fundraising. We are here simply to find permanent sustainable solutions. Our Charity will demonstrate working model after working model. Our presence in communities throughout regional Australia will be real, visible and actualised. Our solutions will be from real advocators for change not commercial shareholders looking to drive around in a fancy car or go to work in a shiny new office. Our governing board is made up of individuals who work on the land everyday and have spent their lives understanding the problems and how to solve them. Because of this our charity is in service to all of Australia; its land, its environment and its people. 


How will you deliver funding relief?

  • We will produce and distribute 85, 681 copies of a publication “Mailboxes” to connect the farmer with the support being offered from several charities and government bodies. Thus ensuring the farmers have the information and the charities are accountable for their use of funds and a true on the ground network is established.
  • We aim to provide immediate on the ground relief to directly support farmers by way of prepaid cards and other direct projects.
  • Provide relief for exhausted farming families to take some time away on holidays and farm stay supported by Grey Nomad communities, travel sponsors and B&B communities.
  • We aim to direct funds to be spent in local communities to support jobs and economic flow into rural towns.
  • We aim to create positive social outcomes and stronger communities through the delivery of Op-shops, arts, music, cultural and educational community-led programs. This will have significant impact on increasing levels of engagement, a sense of belonging and social inclusion.
  • We will work with incubator co-ops to mentor and grow a culture for Innovative Start-ups and social entrepreneurs and deliver programs to applicants that support long term sustainability.
  • We will implement longer-term recovery strategies to soften the impacts of future drought and focus on drought prevention. This includes investment in innovative infrastructure such as fodder sheds, bio-fuel stations and other agricultural investment innovations.
  • We aim to put 1billion tonnes of carbon back into the soil.
  • We aim to leverage funds by working with other charities to provide funding support to unfilled gaps in funding.

We aim for communities to come out of droughts better than when they came in.


Where will funding be directed?

The funding for this campaign is targeted to those in most need – communities in full/intense drought declared areas in:

Qld https://www.longpaddock.qld.gov.au/drought/drought-declarations/

and NSW https://edis.dpi.nsw.gov.au/


How can I volunteer?

We are looking for volunteers from all walks of life who want to be counted to join our Heart Mass Movement (Heart Maths).

Please volunteer here.


Why the Llamacorn?

The Lllamacorn is fun. It is joyful. It is a gentle mixture of all our farming animals, with a touch of unicorn magic. What Would Love Do Now believes that from Joy all the best things grow naturally and when nature is involved nonsense is not far behind. Non sense. In no sense. Innocence. Innocence and joy can change the world. And for us the Llamacorn is exactly the epitome of both. It is The Nature of Nonsense. And it can bring heart to all that it encompasses.